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Macht Schlagzeilen: die aufmerksamkeitsstarke Gilroy
Die Gilroy präsentiert sich als Erweiterung der Hausschrift. Abgeleitet aus der Wort-Bild-Marke findet sich die Gilroy als Head-, Pre- und Subline-Schrift wieder. Um die Verwendung einfach zu halten, werden zu diesem Zweck lediglich die Schnitte Medium und Extra Bold genutzt, die in ihrem gestalterischen Zusammenspiel einen lebendigen Kontrast bieten.
Die hier gezeigten Verhältnismäßigkeiten der Schriftgrößen zueinander sind als Empfehlungen zu verstehen. Je nach Inhalt oder Medium können diese der gewünschten Aussage entsprechend angepasst werden.
Headlines werden vorzugsweise in 90 % schwarz oder negativ weiß gesetzt. Sofern die Gestaltung nicht zu bunt wird, dürfen sie auch in einer anderen Farbe gesetzt werden (s. Kapitel Farbe).
Die klassische Frutiger
Die Frutiger als Hausschrift des Landes Niedersachsen wird als Lauftextschrift, für Bildunterschriften, Bemerkungen und Auszeichnungen eingesetzt. Sechs Schriftschnitte können für die Gestaltung genutzt werden.
Für die Behörden und Dienststellen des Landes Niedersachsen steht die Schrift „NDSFrutiger 45 Light“ und „NDSFrutiger 55 Roman“ zur Verfügung.
Anwendung im Überblick
Die untere Abbildung verdeutlicht eine optimale Anwendung verschiedener Schriftschnitte und Schriften.
