Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Creation of dynamic property WP_Block::$attributes is deprecated in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block.php on line 179
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Using null as an array offset is deprecated, use an empty string instead in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block-type-registry.php on line 167
Deprecated: Creation of dynamic property WP_Block::$attributes is deprecated in /www/htdocs/w017692b/_wordpress/mis-cd/public/wp/wp-includes/class-wp-block.php on line 179
Markenwerte – das sind wir!
Wofür steht das Land Niedersachsen als Arbeitgeber? Warum ergibt es Sinn und Spaß hier zu arbeiten? Welche Argumente können wir potenziellen Bewerberinnen und Bewerbern und damit zukünftigen Mitarbeiterinnen und Mitarbeitern liefern, um sie von einer gemeinsamen Zukunft zu überzeugen? Um diese – definitiv vorhandenen – Vorteile nach innen und außen sichtbar und spürbar machen zu können, haben wir vier Markenwerte und einen daraus resultierenden Markenkern definiert. Dieser Kompass dient als Grundlage für das Corporate Design der Arbeitgebermarke.
So entstehen eine unverwechselbare Positionierung, eine zusammenhängende Kommunikationsstrategie und die Abgrenzung zu Wettbewerberinnen und –bewerbern auf dem Arbeitsmarkt. Denn auch das Land Niedersachsen mit seinen ca. 240.000 Beschäftigten kann sich nicht vom demografischen Wandel, vom Fachkräftemangel und den neuen Ansprüchen an zeitgemäße Arbeitsplatzgestaltung frei machen. Die klare Aussage der Arbeitgebermarke langfristig sichere Entwicklungsmöglichkeiten zu bieten, kann so kein anderer Arbeitgeber treffen. Kein Weltkonzern, kein Mittelständler, kein Familienunternehmen und kein Startup bringen diese Qualität mit sich. Und kaum eine Qualität wird aktuell so gesucht.
Die Persönlichkeit der Marke wird aber nicht nur durch unseren Claim und das Erscheinungsbild, sondern auch durch jede einzelne Mitarbeiterin und jeden einzelnen Mitarbeiter transportiert. Denn eins ist sicher: Wir alle gestalten gemeinsam unser Land, unseren Arbeitgeber und die damit verbundene Wirkung der Marke.
Mehr als 1.000 Worte – die Arbeitgebermarke in bewegenden Bildern
Die Arbeitgebermarke möchte in Zukunft Geschichten erzählen. Geschichten aus der vielfältigen Welt der Aufgaben für das Land. Geschichten von den vielfältigen Menschen im Dienst des Landes. Geschichten, die ansprechen und einladen. Diese Geschichten können geschrieben, gesprochen, gedruckt oder eben auch gedreht sein. Denn wie sonst ließe sich der Arbeitgeber Niedersachsen, seine Aufgaben und Mitarbeiterinnen und Mitarbeiter in einem Überblick zusammenfassen? Tauchen Sie mit uns in die Welt der Marke ein:
